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Rock ‘em, Sock ‘em Saturday Returns

By WBH, 03/11/19, 4:30PM CDT

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A Promotion that Packs a Punch for Good

The Waterloo Black Hawks’ third annual “Rock ‘em, Sock ‘em” game, presented by the Courtyard by Marriott Hotel in Waterloo, is scheduled for Saturday, March 23rd and will once again provide socks for the homeless in northeast Iowa.

Not long after the puck drops between the Black Hawks and the Cedar Rapids RoughRiders, hundreds of pairs of new socks will come flying onto the ice.  The exact timing will be determined by Waterloo’s first goal, which will trigger the sock toss.  Fans are encouraged to bring new socks, which will then be collected from the ice and passed along to House of Hope and The Cedar Valley Hospitality House, which both serve the homeless of Black Hawk County.

“We did this for the first time in 2017, and it has not taken long for this to become a very popular promotion with Waterloo fans,” said Black Hawks Vice President of Sales and Marketing Joe Greene.  “In each of the first two years, we collected over 1,000 pairs of socks, which are a small thing which make so much difference to those who don’t have a place to go when it’s cold and wet.”

The Cedar Valley Hospitality House is a daytime shelter in Waterloo open year round from 9 a.m. to 4 p.m. each day.  The organization provides light morning meals, access to shower and laundry facilities, clothing, and social advocacy.  

House of Hope is a two-year transitional program for homeless single women with children, offering support and personalized case management to help them change their lives and sustainably achieve independence and self-sufficiency.

Tickets are on sale now for Cedar Rapids’ final visit to Young Arena this season.  Order seats by visiting waterlooblackhawks.com or call the Domino’s Black Hawks Box Office at (319) 291-7680.