Growth and innovation on multiple fronts during the last four seasons have led the Waterloo Black Hawks to promote Joe Greene to President of Business Operations, the team announced on Friday.
Greene joined the organization as Vice President of Sales and Marketing in the months leading up to the 2015/16 United States Hockey League season. In the intervening years, the team has invested in capital improvements to Young Arena, presented popular new or improved promotions, and established a pattern of growth in key group ticket and season ticket sales efforts. Next week, the Black Hawks will be honored as 2019 Business of the Year by the Greater Cedar Valley Alliance and Chamber.
“Joe is certainly very deserving of this new opportunity after supervising such a wide array of projects,” said Black Hawks President P.K. O’Handley. “Obviously our fans, our peers in the Cedar Valley business community, our peers in the USHL, and many people beyond have noticed the trajectory that the organization has taken. We have a great story to tell and a great outlook for the future.”
Greene played a substantial role in negotiating a new Young Arena lease with the City of Waterloo which was finalized in August of 2017. The agreement represented the most significant change in the relationship between the team and the City since the Hawks moved into the building during the winter of 1994/95. The team had already invested in the Coors Light Cold Zone and a new Party Town Outfitters team store in Greene’s initial season. With the new lease sealed, Greene oversaw the addition of new Lincoln Savings Bank and Single Speed Brewing Luxury Suites, helping to modernize the Black Hawks’ beloved home with amenities that are characteristic of newer facilities. The deal also led to various new food and beverage ticketing promotions in a joint effort with Waterloo Leisure Services.
“Some doors have opened for us over the last few years, but the organization has only been able to walk through them thanks to the dedication and hard work of our staff, and I am grateful to the Black Hawks for the opportunity to work with this group,” said Greene. “The Black Hawks’ progress is also a direct reflection of the team’s success on the ice. Our hockey operations department has done a tremendous job with the development and growth of our players. It has been a privilege to be an on-the-scene observer watching them at work, while helping to supply the resources they need.”
Other notable areas of development over the last four seasons include:
• Introduction of a $99 youth season ticket for children 12 and under.
• An annual Black Hawks youth jersey giveaway, presented by SCHEELS, Christie Door Company, and KWWL.
• Unique specialty jerseys featuring the 100th anniversary of John Deere tractors, the Star Wars film franchise, and commemorating the 75th anniversary of the Sullivan Brothers’ ultimate sacrifice auctioned to benefit local charities.
• On January 26th, Waterloo’s matchup against the Cedar Rapids RoughRiders attracted the first crowd of 3,500 for a regular season game since March of 2013.
Seats are dwindling for the Black Hawks’ final matchup against the RoughRiders on Saturday. The game will feature another recently introduced effort: as part of the third annual “Rock ‘em, Sock ‘em Saturday,” fans are encouraged to throw new pairs of socks onto the ice after Waterloo’s first goal. These will be collected and donated to charities serving the homeless in the Cedar Valley. To order tickets for the game, call the Domino’s Black Hawks Box Office at (319) 291-7680.