Thousands of beer lovers have flocked to SingleSpeed Brewing since April, when a disused downtown Waterloo factory was reopened as an immediately popular taproom and restaurant.
Now, fans of the brewery’s unique local flavors can compare notes with fans of Waterloo’s historic local hockey team just a couple of blocks down Commercial Street at Young Arena. The Waterloo Black Hawks announced Tuesday that select SingleSpeed beers will be on tap during all 2017/18 home games.
“What a joy it now is for all of us at SingleSpeed to call downtown Waterloo home, and to be surrounded by such enthusiastic people. Luckily for us, amongst our neighbors, we find the Waterloo Black Hawks,” said SingleSpeed founder Dave Morgan, continuing, “Everyone knows how important the Black Hawks are to downtown Waterloo, and for us to have the opportunity to work with them on any front is a blessing. We are excited about our new partnership with them for many reasons. Near the top of that list sits the opportunity to bring – for the first time ever – Waterloo-brewed beer into the hands of their cheering fans.”
SingleSpeed’s brewery is located at 325 Commercial Street in a renovated former Wonder Bread production building.
“The evolution of downtown Waterloo – which included the construction of Young Arena over two decades ago – has sped up exponentially, and SingleSpeed is a great example of preserving the city’s heritage, while also creating new opportunities for the future,” said Black Hawks Vice President of Marketing Joe Greene. “We welcome the opportunity to bring their popular and growing local brand to our games. Having SingleSpeed’s craft beers will expand the choices at the rink available to those aged 21 and over.”
Morgan adds that his team – like the Black Hawks – has been helped by a community excited to get behind them.
“We had no idea of the support we were about to receive,” Morgan reflected. “That support came our way immediately, and it hasn’t let up. We have been granted the aid of creative, driven, intelligent individuals, who stood behind our project – not out of love for SingleSpeed and not out of love for beer – but out of love for downtown Waterloo. These people saw the potential of SingleSpeed embracing the concept of historical preservation while renovating the Wonder Bread Building, and they played a key role in making it happen.”
Enjoy SingleSpeed when the Black Hawks open the 2017/18 home schedule on October 14th against the Dubuque Fighting Saints at 7:05 p.m. Tickets are available at waterlooblackhawks.com. Learn more about SingleSpeed at singlespeedbrewing.com.